The ST is the estate version of the Seat Ibiza and the extra space allows you to do a little more of your own thing. So we turned all media space into a platform and Giant Voxpop for people to express themselves. To say whatever they wanted to. Spontaneous and a bit random, we thought it generous for a car company to give the people what they wanted.
Creative: Jason Bramley, Jonny Biggins, Steve Hanson, Daniel Mascarenas.
Director: Ben Gordon, Tirso Diaz-Jares
Man in rubber suit walking around Zurich Hauptbahnhof: Me.