The ST is the estate version of the Seat Ibiza and the extra space allows you to do a little more of your own thing. Therefore, we turned all media space into a platform and Giant Voxpop for people to express themselves - to use advertising and social to say whatever they wanted to. Spontaneous and a bit random, we thought it generous for a car company to give the people what they wanted.
Creative: Jason Bramley (CD), Jonny Biggins (CD), Steve Hanson, Daniel Mascarenhas.
Director: Ben Gordon, Tirso Diaz-Jares
Agency: Grey Atletico Barcelona
Man in Dadaist rubber suit walking around Zurich Hauptbahnhof: Me.