With cases on the rise, our target was hetorosexual club goers who had become dangerously complacent about their sexual health. We created spoof flyers that fitted in well with themed club nights. We also worked with KISS FM to deliver the message.
Hopefully the flyers would be the only surprise they would get.
ADs: Lovisa Silburn/Mary Lam
CD: Jeremy Craigen/ Ewan Paterson
Agency: DDB London