Professor Green was created at LBI London/Digitas for British Gas as part of 'Generation Green' a nationwide environmental initiative. As part of this campaign, we launched an interactive online game and animated characters known as the Eco-Rangers, designed to teach children about energy conservation and sustainability.
Over 9600 schools took part, with over 100,000 activities completed. Guardian Innovation Award winner.
Matt Watts, John Taylor, Yannick Connan, Andrew Watson-Smith
Agency: LBI London/Digitas