A bold repositioning of the bestselling car brand in the UK. Perhaps a victim of its own success, people were taking Ford for granted. Not realising that the everyday runabout was in fact cutting-edge.
We wanted to show how Forward-thinking and innovative Ford are. In succeeding we turned round the image of Mondeo Man and introduced new tech like the Ford App.
I developed the Unlearn Platform with Bryn and Mark, creating OOH, Print, Content and the concept for the TV. See also Ford Unlearn Content Films.
Credits: Mark Dickens (AD) and Bryn Attewell (ECD).